Understanding is at the heart of every successful business.

Thoroughly understanding the people interacting with your brand is the foundation for every component of a successful business; design and experience, marketing strategy, hiring, product strategy, sales, everything. Whether you need to figure out who to market to, why people are behaving (or not) a certain way, or how to encourage them to behave differently, Stockwell Strategy can help.

Research Services

Stockwell Strategy provides a wide range of user experience research and strategy services. The most common projects include:

Understand Users & Needs

Surveys, interviews, usability tests, support and feedback reviews, focus groups, persona development, scenario delineation


Usability tests, expert/heuristic audits, competitive reviews, content audits, journal/diary studies, contextual inquiries, interviews, focus groups, beta tests, a/b and multivariate tests, card sorts, tree tests, analytics reviews, heat mapping, desirability studies, click and 5-second impression tests

Ideate Solutions

Sketches, wireframes, user journeys, workflows, experience maps, prototypes, participatory design workshops


Stockwell Strategy's president, Amanda, is an experience teacher and mentor. She serves as a UXPA mentor, has taught numerous workshops, and teaches courses on UX research and lean experimentation on LinkedIn’s Learning platform.

UX Research and Strategy

Need to get your team up to speed on running their own usability tests or learning the basics of interviewing? Stockwell Strategy is happy to provide customized workshops or ongoing mentorship programs to your team. Reach out to discuss further! 

UX Career Development

Whether you're just starting out or looking to find your next challenge in a long career, Amanda's dabbling in the many versions of a UX career and experience on the recruitment and hiring side offers great insight. 

Speaking and event serviceS

Amanda has been involved in more than 20 UX events across the world, speaking regularly and lending a hand in organization. If you're looking for an experienced speaker or event facilitator, please reach out


Fidelity, Wells Fargo, Staples, Adidas, MaxPoint, CompuCom, RDU Airports, Cox Automotive, Procter & Gamble, Cox Health, Twilio, FedEx

Please reach out to hear more about specific projects and to see sample work. 



Amanda has been involved in more than 20 UX events across the world, speaking regularly and lending a hand in organization. If you're looking for an experienced speaker or event facilitator, please reach out! 

Upcoming Events

Deliver | 16 October 2019 | Research is not just for the UX team

Recent Events

IleX 2019 | 23-25 April 2019 | Improving Research by Doing Research

The Quirk’s Event | April 2019 | Improving Research By Doing Research: Learning from Market Research Participants

The Quirk’s Event | March 2019 | Improving Research By Doing Research: Learning from Market Research Participants

UX Y'all | 9 November 2018 | Build Measure Learn is Broken

All Things Open | 21-23 October | Adjusting UX Research to fit Agile practices

Agile RTP | 7 August 2018 | Adjusting UX Research to an Agile World

Agile on the Beach | 12-13 July 2018 | Adjusting UX Research to an Agile World

UX Burlington | 15 June 2018 | Getting the Right Research Participants

UXPA Boston | 10 May 2018 | Getting the Right Research Participants

UX+DEV SUMMIT | 7 May 2018 | Getting Started with Lean Experimentation

High Five Conference | 26-28 February 2018 | Incorporating UX Research to Uncover Opportunities

UX New Zealand | 11-13 October 2017 | Getting the Right Research Participants and Lean Startup Principles workshop

ExploreUX | 26 September 2017 | Agile UX Research

Hopscotch Design Festival | 7-8 September 2017 | Trends in Design Jobs

UXPA | 5-8 June 2017 | The Basics of Consulting, Freelancing, and Moonlighting

ACE! | 11-12 May 2017 | Build Measure Learn is Broken

UXDC | 15 April 2017 | Build Measure Learn is Broken

Canux | 11-13 November 2016 |"Confessions of an Ex Unicorn"

edUI | 24-26 October 2016 |"Confessions of an Ex Unicorn"

TalkUX | 30 September 2016 | ExposeUX panel

Forge Conference | 26 September 2016 | "Build Measure Learn is Broken"

Agile2016 | 25-29 July 2016 | "Build Measure Learn is Not Enough"

UXPA | 1-3 June 2016 | "Using UX Skills to Craft You Career"

IA Summit |4-8 May 2016 |"Confessions of an Ex Unicorn"

Worldwide Qualitative Research Conference | 13-15 April 2016 | The Tear that Changed A Thousand Launches

Interaction South America | 18-21 November 2015 | "Confessions of an Ex Unicorn"

Grace Hopper Celebration of Women in Computing | 16 October 2015 | Crafting a Career in User Experience

UX Australia | 25-28 August 2015 | Never Trust a Skinny Chef: Using UX skills to shape your career

UX Scotland | 11-12 June 2015 | "Confessions of an Ex Unicorn"

See all.


Amanda frequently shares her knowledge of UX research best practices, integrating UX research into Lean and Agile environments, leadership, and more. 


UX Research: Going Guerrilla, LinkedIn Learning

Lean Experimentation, Lynda.com/LinkedIn Learning

UX Research for Agile Teams, Lynda.com/LinkedIn Learning

Recruiting and Screening UX Research Participants, Skillshare (use this link for 2 months free!)

UX Research Fundamentals, Lynda.com/LinkedInLearning

UX Research Methods: Interviews, Lynda.com/LinkedInLearning

UX Research Methods: Card Sorts, Lynda.com/LinkedInLearning


Working with Design Thinking, Lean, and Agile

Choosing the Right Research Method

When to go guerrilla with recruiting

Getting started with popular guerrilla UX research methods

Going guerrilla: How to fit UX into any timeframe

Is freelancing your next UX career move? 

The single best way to get freelance UX work

To pivot or persevere? Find out using Lean experiments

Incorporating Agile UX Research Part 3: Maintenance

Incorporating Agile UX Research Part 2: Logistics

Incorporating Agile UX Research Part 1: The Set Up

How to write screeners for better UX research

How to recruit users for UX research in an Agile Sprint

Adapting UX research for an Agile environment

Effective UX Leadership

The next big thing in User Experience

The tear that changed 1,000 launches

Build Measure Learn is Not Enough

'Til retirement do us part

Never Trust a Skinny Chef

7 UX lessons from teaching fitness classes

Confessions of an Ex Unicorn

User-centered design artifacts

Distinguishing yourself as a UX professional

See all.


Amanda stockwell

Amanda Stockwell is an experienced user experience research and strategy consultant. She has focused most of the last decade on finding innovative ways to understand end users and embed that knowledge into the design process and business strategy of companies large and small.

She frequently writes and speaks about all things user experience research and strategy and has an engineering degree from Tufts University. 

L&E Research, a marketing research firm of 32 years, takes great measures to partner with only the best in qualitative research services, and Amanda Stockwell is a great example of this. Amanda has facilitated focus groups and Usability Research for our clients, and is a talented vendor that we have trusted with our largest and most valued clients (i.e. multi-billion dollar CPG companies). Feedback from our clients confirm that she is quite skilled and capable of facilitating in-person qualitative sessions.
— Charlene Randall, Vice President, Strategic Accounts at L&E Research
I had the great fortune to work with Amanda Stockwell at Staples, where we were both part of the Usability team. We supported the e-commerce side of the business, and were responsible for enhancing the usability of Staples.com and all mobile properties.
In her time at Staples, Amanda conducted a wide variety of different types of customer-focused research – both in-person and online. Amanda showed great skill in all of these efforts, and could be counted on to put customers at ease, get them to undertake whatever tasks were necessary, and collect the feedback needed for each project. She handled individuals and groups with equal skill, and I always had the utmost confidence that any research asked of Amanda would be successfully completed at the highest level of quality.
I strongly recommend Amanda, and hope I’m fortunate enough to work with her myself in the future.
— - Sean Angerman, Senior Human Factors Engineer at Thermo Fisher Scientific
I have worked with Amanda Stockwell at both Fidelity Investments and iContact; followed her work for other companies; and heard her speak about the field of user experience. She is an enthusiastic UX practitioner. She has gone from working as an interaction designer in a startup, to serving as a UX researcher at Staples, to heading up a UX team and recruiting for various UX positions at 352 Inc., a web development agency. Within the field of user experience, researching users and uncovering their motivations and why they behave the way they do is her greatest strength. She can conduct focus groups at the beginning of design projects to explore product ideas; usability tests throughout the design cycle to evaluate how well the designs work for participants; and surveys to obtain quantitative data about who users are and what they want from a given product. If you give her a design problem - or a question about your product’s users - she’ll know the best way to tackle it. She’s a usability pro.
— Cindy McCracken, UX Research Consultant