AMANDA STOCKWELL

5311 Lyon Farm Drive, Durham, NC 27713

207-522-0784 | amanda.stockwell@gmail.com 

 

EXPERIENCE

President and Principal, Stockwell Strategy, September 2016-present

  • Lead various UX research and strategy projects for variety of clients, notably including FedEx, Gulfstream, Twilio, Brightwell Payments, Workfront, FAST software, and RDU airport

 

Vice President of User Experience, 352 Media, April 2015-September 2016

  • Lead the team that provides user research, usability testing, design and UX strategy services to a variety of clients

  • Managed all hiring, training, and growth plans for UX team members 

  • Developed user experience sales strategy and assisted in ongoing client pitches

 

User Experience Expert, Aquent, March 2013-Present

  • Collaborated with internal team to define UX recruiting criteria and train new agents on screening techniques

  • Review user experience candidates and help them improve their resumes, portfolios, and interview skills

Senior UX Consultant, 352 Media, February 2013-April 2015

  • Helped set and document standard processes for user experience methods and cross functional collaboration

  • Worked with clients to identify user experience needs and lead research efforts, including:

  • Market and usage surveys, remote moderated and unmoderated usability tests, customer interviews, stakeholder workshops, expert reviews and heuristic evaluations, user research plan and personas, use cases, and user journeys creation

UX Research Consultant, MaxPoint Interactive, December 2013-April 2015

  • Lead UX research efforts for two product lines, including:

  • Ad-hoc persona workshops, persona creation, remote usability testing, collaboration on a/b and multivariate testing

  • Created user research participant collection and categorization processes

User Research Consultant, Fidelity Investments, July 2013-April 2015

  • Helped plan, execute, and analyze internal focus groups, customer interviews, remote usability sessions, and lab usability tests

 Independent Usability Consultant, Adidas, October 2012-October 2014

  • Collaborated with internal team to formulate usability test plan, then moderated and synthesized findings for in-persona usability tests

 

Usability Project Manager, Staples, November 2011-October 2014

  • Lead usability efforts for a variety of cross-channel projects, including:

  • Goal-directed lab usability tests, remote moderated and unmoderated usability tests, In-store intercept studies, expert reviews and heuristic evaluations, customer goal and usage surveys, associate feedback surveys, customer focus groups, stakeholder interviews, and taxonomy and information hierarchy research

  • Presented research findings and recommendations to a variety of audiences

  • Contributed to requirements gathering and project planning processes

  • Worked with various business-unit decision-makers to unify project goals

 

UX Designer and Analyst, iContact, November 2008—October 2011

  • Lead user experience efforts for multiple projects, including the following methods;

    • Heuristic evaluations of existing interactions and competitor solutions

    • Sketching and presentation of workflow diagrams, site maps, and wireframes

    • Goal and product usage surveys

    • Large-scale marketing, demographic, and firmographic surveys

    • Moderated and unmoderated usability tests, including several remote studies

    • Collection and analysis of beta feedback

  • Presented user research, usability data, and product marketing data takeaways to multiple department representatives and stakeholders

  • Consulted with engineering teams throughout development process on usability and user-centered design best practices

  • Created training material creation for internal support and sales teams

  • Collaborated on various cross-functional initiatives, including:

    • Usability research participant collection, categorization, and invitation process

    • User research, creation and upkeep of core user personas

    • Maintenances of backlog, success metrics

    • Customer-facing help documentation

 

Human Factors Intern, Wiklund Research and Design, Concord, Mass., October 2007—May 2008.

  • Applied human factors principles to identify the strengths and shortcomings of websites, medical products

  • Designed, ran, and analyzed goal-directed task-based usability tests

  • Performed cultural, demographic, and individual user research

 

STOMP Fellow, Tufts Center for Engineering Education Outreach, February 2006—May 2008,

  • Developed and taught engineering-based curriculum for school age children

 

EDUCATION                   

Tufts University

Bachelor of Science in Engineering Psychology, Cum Laude, 2008

Dean’s List