Understanding is at the heart of every successful business.

Thoroughly understanding the people interacting with your brand is the foundation for every component of a successful business; design and experience, marketing strategy, hiring, product strategy, sales, everything. Whether you need to figure out who to market to, why people are behaving (or not) a certain way, or how to encourage them to behave differently, Stockwell Strategy can help.

Research Services

Stockwell Strategy provides a wide range of user experience research and strategy services. The most common projects include:

Understand Users & Needs

Surveys, interviews, usability tests, support and feedback reviews, focus groups, persona development, scenario delineation


Usability tests, expert/heuristic audits, competitive reviews, content audits, journal/diary studies, contextual inquiries, interviews, focus groups, beta tests, a/b and multivariate tests, card sorts, tree tests, analytics reviews, heat mapping, desirability studies, click and 5-second impression tests

Ideate Solutions

Sketches, wireframes, user journeys, workflows, experience maps, prototypes, participatory design workshops


Stockwell Strategy's president, Amanda, is an experience teacher and mentor. She serves as a UXPA mentor, has taught numerous workshops, and teaches courses on UX research and lean experimentation on LinkedIn’s Learning platform.

UX Research and Strategy

Need to get your team up to speed on running their own usability tests or learning the basics of interviewing? Stockwell Strategy is happy to provide customized workshops or ongoing mentorship programs to your team. Reach out to discuss further! 

UX Career Development

Whether you're just starting out or looking to find your next challenge in a long career, Amanda's dabbling in the many versions of a UX career and experience on the recruitment and hiring side offers great insight. 

Speaking and event serviceS

Amanda has been involved in more than 20 UX events across the world, speaking regularly and lending a hand in organization. If you're looking for an experienced speaker or event facilitator, please reach out


Fidelity, Wells Fargo, Staples, Adidas, MaxPoint, CompuCom, RDU Airports, Cox Automotive, Procter & Gamble, Cox Health, Twilio, FedEx

Please reach out to hear more about specific projects and to see sample work.